What is a promotional code?

 a code offered by retailers to customers who can use it to receive a discounted price when buying products online.” 



A promotional code is a series of alphanumeric characters that a consumer can enter to obtain discounts on an online store in more detail and eCommerce. These different codes may be part of ongoing or specific marketing campaigns. They may also be applied only to specific products, combinations of products, or a whole order. 

There are three main types of promo code:

  • Public code. This is a  Promo code that any customer can see and use. It may be displayed on your website or published on social media or via influencers. Public codes are beneficial for attracting new customers or to entice previous customers to return.
  • Private codes. These are promos that are only accessible by a specific group of people. You may decide to target previous customers who have not used your store in a while, or you may choose to reward loyal customers who regularly shop with you. They could also be used if you have a mailing list of potential new customers. 
  • Secret code. This type of code is most usually a one-off and is most often restricted to a single customer. It may be offered as an apology or compensation if something has gone wrong, such as a faulty product or a shipment not arriving on time. 

You may decide to use promotion codes continually or for one-off special shopping opportunities and offers. Many retailers – who used to use Boxing Day as one of the biggest sales of the year – have now adopted Black Friday, too. And many major chains, such as Argos and others, will often publish promo or coupon codes in daily newspapers. 

Promotional codes may also come in the form of gift cards or gift voucher codes. For example, you may decide to give loved ones some Kindle gift vouchers to buy books. They would have a set of codes that they apply at checkout, just as they would with a discount code. 

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